About us

We are a online and retail based company, specialising in delicious american inspired gourmet products and delicious tasting custom made cakes. Our daily line up in the store includes our jumbo sized filled cupcakes with creamy frostings in a wide range of flavours, loaded chocolate chip chunky cookies, freshly baked brownies in various flavours, triple layered stacks which include cookie dough and crunchy peanut butter, cheesecakes with our signature cookie dough layer and cake slices including our famous “Bruce fudge cake”. The husband wife duo along with the small team always bake fresh in the bakery with the best of ingredients, to ensure you receive quality handmade cakes and treats, which look and taste incredible to keep you coming back for more. The online store consists of a range of products which get made and delivered to your door, with the range due to expand in the near future.

Our story

Founder Sumaiya started her passion for baking in her home town Batley(west Yorkshire)whilst working alongside her day job. Baking was always her passion. Anytime she would get, she would spend learning and baking. She is self taught who found a passion for creating extraordinary flavours and the softest cakes you will ever eat. The passion quickly grew in to a business. She opened her first store with her husband in 2015 and a year later she moved in to 1000sqft premises, 4 times bigger than her first store.
As the reputation of their product grew, they found themselves getting hundreds of requests to ship their product across the country. However, they couldn’t find a way to effectively ship cupcakes and have them arrive fresh and intact, so that’s when they came up with the idea of putting cupcakes into jars. By filling jars with freshly baked layers of cake, frosting and filling, they also found innovative ways for their other products such as the cookies, stacks, brownies and cakes were able to create a product that would remain fresh up to 10 days without refrigeration and that could be easily shipped.

Their story of hard work and perseverance serves as inspiration to anyone looking to follow their dreams